PROGRAM

October 27, 2026

The AI Creator Day ticket grants access to the entire afternoon programme of the Swiss Influence Award and the AI Media Award.

AI Creator Day Programme (Lecture Hall 1 / Theatre / English)

Doors open

at 12:30 PM

Welcome

1:15 PM – 1:30 PM

Thomas Frei

AI is transforming creativity. We’re shaping education along with it.

Artificial intelligence is fundamentally reshaping creative professions — and with it, our programs at SAE Institute. Whether film, audio, games, or content creation: AI technologies are increasingly influencing production processes, workflows, and creative ways of thinking.

As an educational institution, we see it as our responsibility to actively help shape this development. The AI Creator Day was launched to provide students, professionals, and the industry with a platform where international first movers share their practical know-how — concrete, applicable, and future-focused.

Workshop I

1:30 PM – 2:00 PM

Mark Wachholz

Dramaturgy Reimagined
Screenwriting & storytelling workflows in the age of ChatGPT

How is generative AI changing story development?
This workshop shows how ChatGPT and comparable systems can be used as co-writers — from idea generation and character development to structured scene planning. The focus is on iterative prompting strategies, dramaturgy checks, and efficient AI-assisted writers’ room setups.

Workshop II

2:00 PM – 2:30 PM

Cláudio Sá

Creating Visual Worlds
AI workflows for illustrative cartoon and animated films

From character design to scene composition: how can consistent, illustrative AI films be produced? This workshop explores tool combinations, style definition, visual coherence, and transitions between image, animation, and editing. Practical and production-ready.

Workshop III

2:30 PM – 3:00 PM

MetaPuppet

Advertising in the Age of AI
Designing and producing ad-spot formats with AI

AI meets brand strategy: how do you create attention-grabbing commercials with generative tools? This workshop analyzes case studies from the international market and shows how campaign ideas, moodboards, visual assets, and post-production can be efficiently delivered with AI support — including brand-safety considerations.

Workshop IV

3:00 PM – 3:30 PM

Special Guest

Viral by Creativity
Social media content creation with AI, avatars & digital

New production logics for TikTok, Instagram & Co.: How do scalable social media formats emerge using AI avatars, synthetic hosts, and automated editing workflows? The focus is on efficiency, personalization, and community engagement — without compromising quality.

Workshop V

3:30 PM – 4:00 PM

Thomas Foster

No Content Without Sound
AI music & sound design with tools like SUNO

Visual excellence alone isn’t enough. This workshop shows how music, jingles, and sound design can be produced with generative audio tools — such as SUNO. From defining the mood and crafting prompts to final integration into video formats.

Workshop VI

4:00 PM – 5:00 PM

Fabio Antenore

Photo Editing in the Age of AI

How is artificial intelligence changing professional photo editing? Fabio explores how generative tools are reshaping retouching, compositing and color grading. Drawing on years of experience in hyperreal post-production, he shares practical insights into modern editing workflows — and shows why a photographer’s eye still makes all the difference in the age of AI.

AI Media Award

5:00 PM – 6:00 PM

National & International AI Media Award

Der AI Media Award fördert gezielt eine neue Generation von AI-basierten Content Creators und versteht sich als Schaufenster und Schnittstelle zwischen kreativer Avantgarde und der Werbe- und Medienindustrie. Die Auszeichnung trägt aktiv zur Sichtbarkeit und Weiterentwicklung KI-gestützter Medienkunst bei – mit Fokus auf Qualität, Verantwortung und Innovation.
www.ai-media-award.com

AI Media Award

6:00 PM – 6:30 PM

Pioneers of AI Storytelling

Panel discussion with first movers in the AI content creation movement. At the center are personal insights, formative experiences, and key learnings from a rapidly evolving field. The discussion explores new forms of AI storytelling, creative pioneering, and the question of what momentum this movement is already generating and where it may develop in the future.

Creator & Brands Convention Programme (Lecture Hall 2 / Theatre / German)